Le référencement régional et local

L'importance du référencement régional et localDepuis quelques mois, je luttais pour placer le site internet de mon restaurant à Paris en tête des premières pages de Google, Yahoo et Bing. J’ai finalement trouvé la solution parfaite à tous mes difficultés : le référencement régional. J’ai contacté une société de référencement professionnel offrant des services de référencement régional. Après avoir analysé mes problèmes de visibilité, l’équipe m’a remis un audit qui comprenait aussi un large éventail de stratégies visant à améliorer le classement de mon site au sein des moteurs de recherche et me permettrait de générer davantage de trafic, donc de clientèle. Regardons d’un peu plus près ces stratégies :

Les services de localisation : le référencement régional fait usage de l’inscription des sites locaux (Pages Jaunes, Yahoo, Google, Bing, etc) qui ciblent les termes ciblés d’un point de vue géographique, afin d’optimiser les résultats de recherche régionaux. Maintenant, quand quelqu’un cherche des informations spécifiques à mon secteur d’activité, mon entreprise apparaît en haut des résultats de recherche. Avec une meilleure visibilité régionale, plus de clients ont commencé à visiter mon site, ce qui améliore ma notoriété sur internet.

Les backlinks: Le référencement régional implique également que des entreprises locales parlent de vous. Mon fournisseur a pris soin de construire des backlinks vers mon site sur des sites fiables avec du contenu pertinent pour mon entreprise. J’ai réalisé que la pertinence était cruciale, car les moteurs de recherche identifient les mots-clés sur la base des backlinks. Un autre aspect important est la vitesse de liaison ou la vitesse à laquelle backlinks sont créés. Il est important que l’arrivée de nouveaux liens ne soit pas massive. En outre, ils ont également utilisés des tactiques telles que des bookmarks, articles et autre discussion de forum pour améliorer les résultats.

Les média sociaux : Mon fournisseur utilise également des stratégies efficaces d’optimisation des médias sociaux pour générer des visites ciblées sur mon site. Ils ont construit le profil de mon entreprise sur des réseaux sociaux tels que Facebook, Twitter ou Google+. L’équipe a également favorisé un positionnement régional en créant des vidéos et des images de mon restaurant et en les partageant sur YouTube et Pinterest.

La publicité en ligne : Le Pay per click, qui consiste à verser de l’argent aux moteurs de recherche pour afficher votre site en tête des résultats de la recherche, est considéré comme un puissant moyen de promotion en raison de sa mise en œuvre facile, du haut retour sur investissement (ROI) et d’une meilleure traçabilité. La publicité a été axée sur la région parisienne, ce qui a eu pour effet d’augmenter considérablement les visiteurs ciblés.

Les services de référencement régional et local fournis par mon fournisseur contribuent à attirer les clients locaux sur mon site et ont contribué à la promotion en ligne de mon restaurant.

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